SMO & SMM Case Study - Luna Edge Lighting
Introduction
Luna Edge Lighting, a firm specializing in producing, selling, and installing permanent LED accent lighting for residential spaces in Utah, aimed to boost its online visibility through Social Media Optimization (SMO) and Social Media Marketing (SMM). The client’s goals included acquiring cost-effective leads through both organic methods and targeted campaigns, to establish a prominent brand presence on social media within a limited timeframe.
Challenges
The project encountered initial hurdles, mainly associated with social media. The client had previously been inactive on social media, lacking sufficient images to support campaigns throughout the project, This led to the repetition of images throughout the project.
Our Approach
The primary goal was to generate potential leads for the client. This involved implementing strategies to keep the content on their social media channels interesting and interactive. Additionally, we aimed to boost the client’s online presence by increasing the number of followers on key platforms like Instagram and Facebook. This not only enhances brand visibility but also establishes a more substantial and engaged audience
SMO & SMM Strategy and Tricks
Our strategy involved competitor analysis, targeted ads, brief engagement campaigns,community expansion, loyalty-building, and consistent organic activities, resulting in qualityleads and responsive engagement.
Our approach began with a thorough analysis of competitors, shaping the foundation for atargeted ad campaign meticulously tracked throughout the month. Engagement campaignswere crafted for Instagram and Facebook, drawing insights from previous lead-generationefforts. These short-lived initiatives ran for a week, fostering increased interaction. To broadenour reach on Facebook, we strategically joined multiple new groups, aiming for organicengagement, new followers, and direct website visits. Taking a personalized approach, weinvited multiple individuals who had previously engaged with our Facebook posts to like ourpage. Content distribution played a key role, with multiple posts shared on both Instagram andFacebook profiles, across groups. Organic activities, such as engaging comments on Instagramand Facebook, were employed to encourage profile visits and genuine connections. Dailyanalysis of both past and ongoing campaigns guided our strategy, focusing this month oncultivating organic engagement and followers on Facebook and Instagram. The month-long leadcampaign yielded excellent quality leads, while a vigilant eye on messenger facilitated activeengagement with our visitors. Additionally, our commitment to organic efforts resulted insignificant organic leads on both platforms.
Implementation and execution
- Started by analyzing competitors and running weekly ads with compelling creativesand videos.
- Conducted short campaigns on Instagram and Facebook, each lasting a week.
- Joined multiple new groups on Facebook to increase followers and drive websitevisits.
- Invited several individuals who engaged with our posts to like our Facebook page.
- Shared numerous posts and comments to establish connections with our audience.
- Conducted daily result analysis, focusing on organic growth on Facebook andInstagram.
- The ad campaign yielded good leads, and we engaged with visitors on Messenger.
- Efforts also resulted in additional leads without ads on both platforms.
Results Achieved:
- Generated 60+ leads and acquired numerous organic leads through our initiatives.
- Increased followers on Instagram and Facebook.
- Established a strong brand presence on social media, leading to additional organic
leads. - Several positive testimonials have been received on social media directly.
Key Takeaways:
Overcame initial social media challenges by implementing a comprehensive strategy.
Focused on generating leads and building an engaged online community.
Successfully utilized SMO and SMM strategies, incorporating competitor analysis and
targeted campaigns. Achieved a substantial increase in leads, followers, and brand visibility.
Conclusion:
In summary, our approach addressed the challenges faced by the client, leading to impressive outcomes. By strategically combining SMO and SMM efforts, we not only generated quality leads but also established a vibrant and responsive online presence. The positive testimonials received directly on social media validate the success of our initiatives, emphasizing the effectiveness of a well-rounded digital marketing strategy.