Every dollar should tell you something. Most ad accounts can't.
Performance marketing is only effective if it can be tracked from ad expenditures to some sort of outcome. There are too many campaigns that simply measure vague goals like “more visibility” and “more traffic”, which result in a lot of reports showing expenditures that appear busy on a dashboard but cannot be connected to an actual sale, a lead, or a signup. Go Digital Bro creates and executes paid campaigns using LinkedIn, Google and Meta; we have one rule: if it can’t be measured, we do not call it a success.
Why "Running Ads" Isn't the Same as Performance Marketing
An advertisement campaign can be established on a Google ad account or meta ad account by anyone. There are far fewer people that can make that campaign profitable. The gap between the two is generally because of a few factors:
There isn’t any clear conversion tracking on the advertisement. The ad campaign is being optimised toward clicks or impressions because no one has created decent or valid conversion events for it to optimise on.
The ad media platform is the wrong platform for the results the person wants. When the majority of B2B lead generation is on a LinkedIn platform and not a Meta platform because the decision-maker for the company is on the LinkedIn platform.
Set-and-forget trend in the market. The ad account has been created but is not being managed nor adjusted (the algorithm and audience data need to continually be adjusted to maintain efficiency).
Using vain metrics to determine the success of your advertising campaign. Even when the client is looking for pipeline or revenue, sometimes they will use reach and impressions as the measure of success.
Our Performance Marketing Services
Google Ads
The highest-intent advertising channel that exists—people searching Google have already told you what they want.
- Search campaigns targeting the exact terms your buyers are typing when they’re ready to act, with negative keyword management to keep budget away from irrelevant clicks
- Performance Max campaigns for businesses that want Google’s automation to find conversions across Search, Display, YouTube, and Gmail from a single campaign
- Shopping campaigns for e-commerce businesses, with product feed optimisation so the right products show for the right searches
- Display and remarketing to stay in front of people who’ve already visited your site but haven’t converted yet
- YouTube ads for businesses that want video in front of intent-based or interest-based audiences
- Conversion tracking setup — proper event tracking through Google Tag Manager and Google Analytics, so campaign optimisation is based on real outcomes, not guesses
Meta Ads (Facebook & Instagram)
The strongest platform for reaching people based on interests, behaviours, and lookalike audiences — especially for e-commerce, consumer brands, and local businesses.
- Campaign structure built around the funnel — separate campaigns for cold audiences, warm retargeting, and existing customers, instead of one campaign trying to do everything
- Creative testing at scale — running multiple ad variations simultaneously to identify what actually converts before scaling spend behind it
- Advantage+ and automated campaign types for businesses that want Meta’s machine learning to optimise targeting, paired with strong creative and clear conversion signals
- Retargeting and custom audiences built from website visitors, email lists, and engagement data, since warm audiences typically convert at a meaningfully lower cost
- Instagram-specific placements — Stories, Reels, and feed ads formatted natively for each placement rather than one asset stretched across all of them
LinkedIn Ads
The platform built for reaching people by job title, industry, and company — essential for B2B, professional services, and high-consideration purchases.
- Sponsored content and single-image ads targeted by job function, seniority, industry, and company size for reaching decision-makers directly
- Lead gen forms are native to LinkedIn, which typically convert better than sending B2B traffic to an external landing page since the form pre-fills with the user’s profile data.
- Account-based marketing (ABM) targeting for businesses selling to a specific, defined list of target companies rather than a broad audience
- Thought leadership and content promotion to build pipeline over a longer B2B sales cycle, not just immediate conversions
- Budget-conscious management — LinkedIn’s cost-per-click runs higher than Meta’s or Google’s, so campaign structure and targeting precision matter even more to avoid wasted spend.
How We Decide Where Your Budget Goes
Many businesses either do not require all three platforms or find running all three makes it hard to achieve a cohesive strategy as the budget ends up being too spread out without an appropriate reason to spread it. We tend to map platform usage with consumer behaviour:
High intention and ready to purchase searches: Google Ads
Visual products, impulse or consideration purchases and local services: Meta
B2B, professional services with longer sales cycles and with specific declared target accounts: LinkedIn
For businesses that work across many platforms, you would have a coordinated approach for each platform to have its own role in the funnel vs. competing for conversions across 3 different platforms.
What Performance Marketing Management Actually Includes
Setting up conversion tracking and attribution before making any meaningful expenditure; otherwise, optimising is unsure.
Recommendations for landing pages by the best ad campaign, but send traffic to a non-converting page.
Ongoing bid, budget, and audience optimisation are reliant on true performance data, regularly reviewed instead of being left on autopilot.
Creative refresh cycles prevent ad fatigue that quietly increases campaign costs because new creative is not frequently produced.
Transparent reporting tied to cost per lead, cost per acquisition and return on ad spend – no longer relying on clicks or impressions.
Our Process
Account & Funnel Assessment
This involves evaluating any ad accounts (including conversion tracking) and reviewing past performance to determine where the successes lie, what doesn't work, and where the numbers are missing.
Strategic Plan and Campaign
Structure Input to help you determine the best platform(s) to focus on, how to allocate your budget, and which campaigns should be set up along your existing sales funnel.
Metrics & Campaign Creation
Establishing the correct conversion tracking before launching campaigns, and measuring their performance from day one, will ensure all funds spent are accurately tracked.
Optimisation & Reporting Regularly
reviewing and adjusting your campaigns based on performance measurements (e.g., cost per lead, cost per acquisition, and return on ad spend) ensures that you're continuously optimising your approach rather than having a stale plan that never changes.
Let's Make Your Ad Spend Accountable
Whether that’s Google Search campaigns built for high-intent buyers, Meta campaigns built for scroll-stopping creative, or LinkedIn campaigns built to reach the exact decision-makers you’re targeting — every campaign gets built backward from the result you actually need.