SMO & SMM CASE STUDY - MX PowerPlay
Introduction
MX PowerPlay sells off-road recreational vehicle parts and accessories of the utmost quality. The company aims to enhance its online presence and drive sales through Social Media Optimization (SMO) and Social Media Marketing (SMM). The client’s objectives include achieving high Return on Ad Spend (ROAS) through organic strategies and targeted sales campaigns. The goal is to generate revenue and establish a strong brand presence on social media within a specified timeframe.
Our Approach
The primary goal was to generate potential direct sales for the client. This involved implementing strategies to keep the content on their social media channels interesting and interactive. Additionally, we aimed to boost the client’s online presence by increasing the
number of followers on key platforms like Instagram and Facebook. This not only enhances brand visibility but also establishes a more substantial and engaged audience, which leads to a great number of sales.
SMO & SMM Strategy and Tricks
Our strategy involved competitor analysis, targeted ads, brief engagement campaigns, community expansion, loyalty-building, and consistent organic activities, resulting in a number of sales with high ROAS and responsive engagement.
Our approach began with a thorough analysis of competitors, shaping the foundation for a targeted ad campaign meticulously tracked throughout the month. Engagement campaigns were crafted for Instagram and Facebook, drawing insights from previous campaigns. These short-lived initiatives ran for a week, fostering increased interaction. To broaden our reach on Facebook, we strategically joined multiple new groups, aiming for organic engagement, new followers, and direct website visits and sales. Taking a personalized approach, we invited multiple individuals who had previously engaged with our Facebook posts to like our page. Content distribution played a key role, with multiple posts shared on both Instagram and Facebook profiles, across groups. Organic activities, such as engaging comments on Instagram and Facebook, were employed to encourage profile visits and genuine connections. Daily analysis of both past and ongoing campaigns guided our strategy, focusing on cultivating organic engagement and followers on Facebook and Instagram. The long campaign yielded excellent sales with high ROAS, while a vigilant eye on messenger facilitated active engagement with our visitors. Additionally, our commitment to organic efforts resulted in significant organic sales. Our promotional discount campaigns achieved considerable success.
Implementation and execution
- Started by analyzing competitors and running weekly ads with compelling creatives and videos.
- Conducted short campaigns on Instagram and Facebook, each lasting a week.
- Joined multiple new groups on Facebook to increase followers and drive website
visits. - Invited several individuals who engaged with our posts to like our Facebook page.
- Shared numerous posts and comments to establish connections with our audience.
- Conducted daily result analysis, focusing on organic growth on Facebook and Instagram.
- The ad campaign yielded a good number of sales with high ROAS, and we engaged with visitors on Messenger.
- Efforts also resulted in additional sales without ads on both platforms.
- Focused on promotional discount campaigns that achieved considerable success.
Results Achieved
- Generated 200+ followers on Facebook and 13.5k+ followers on Instagram
- Established a strong brand presence on social media, leading to additional organic sales.
- Several positive testimonials have been received on social media directly.
- Generated great revenue with less cost per result on exclusive offer campaigns like the Black Friday campaign as seen in the below mentioned screenshot.
You can refer to the below images for Offer campaigns
We have Generated 400+ sales with Low Cost per result and Maximum revenue
We crafted numerous social media posts to encourage interaction and engagement.
Key Takeaways:
Overcame initial social media challenges by implementing a comprehensive strategy.
Focused on generating sales with less cost per result and building an engaged online community.
Successfully utilized SMO and SMM strategies, incorporating competitor analysis and targeted campaigns. Achieved a substantial increase in sales, revenue, followers, and brand visibility.
Conclusion:
In summary, our approach addressed the challenges faced by the client, leading to impressive outcomes. By strategically combining SMO and SMM efforts, we not only generated quality less cost per result but also established a vibrant and responsive online presence. The positive outcome received directly on social media validate the success of our initiatives, emphasizing the effectiveness of a well-rounded digital marketing strategy.