Ranking today isn't just about Google anymore. Why SEO Strategy Had to Change?
In the past, ranking in search engines consisted mainly of keyword analysis, backlinking and page speed. Those factors are still important, but they are not the only factors that impact rank. Now a person searching for your company may:
- Enter a query into Google and read three AI-generated summaries before they ever see a blue link.
- Ask ChatGPT or Perplexity directly, and do not use Google as a search engine at all.
- Search within the App Store or Google Play rather than search the web for their solution.
- If your current SEO strategy addresses only the first option above, then you are invisible to the other four searches. That is the gap we close.